The body shop is a british skincare, perfume, and cosmetics company and was founded in the year 1976 by dame anita roddick. The very first the body shop store opens on 26th march in brighton, on the south coast of england. The body shop and the cosmetics industry case study 2 aditya ishan 09082014. Therefore, they truly believe that with a good strategy those problems can be solved or at least reduce its impact. To find a history of all the orders that youve placed, or the status of a current order, log in and go to my account, then to order history and select the order you want to track. The body shop, founded by dame anita roddick in 1976, was a pioneer using natural ingredients for its beauty products when it started out. In todays changing global environments many companies have.
Save the whales with greenpeace is the first major campaign that anita and the body shop launch. The entrepreneur assessed in this paper is in no way or another connected to me. One can asses the body shop strengths and weaknesses through the swot analysis below. It currently has a range of 1,000 products which it sells in about 3,000 owned and franchised stores internationally in more than 65 countries. The body shop strengths and weaknesses natural cosmetics. The body shop and its corporate social responsibility csr. It has now rolled out in 48 states in the usa and is set to grow even bigger. The body shop international limited, trading as the body shop, is a cosmetics, skin care and. The body shop is one of the leading brands in the lifestyle and retail sector. The body shop makes their products with love and care, ethically sourcing some of the finest raw ingredients. Anita roddicks husband had a dream to travel from buenos aires to new york on horseback, and she supported him to the fullest.
To be a better person the way is simple, that is by doing good. I will attempt to take an overview of culture and its effect on a company. With the body shop, the late anita roddick mixed business with a devotion to social causes, inspiring employees and customers alike. Called enrich not exploit, the new framework is set to define the development of the body shop in the coming years. The aim of our blog is to compare the strategy of two famous natural cometic brands.
This article offers detailed information about her life, career, profile, humanitarian works and timeline. The approaches, and the synthesis of two views of management. Body and skincare are at the heart of the body shop s expertise, clearly demonstrated by the extensive range of products, dedicated instore consultations and natureinspired innovations. Learn about the body shop history, commitment and campaigns here.
By closing this message or continuing to browse the site, you are agreeing to our use of cookies on this browser. Swot analysis of the body shop the body shop swot analysis. Outline the brand the product market analysis swot goals objectives strategic options choice for an option marketing mix 3. Anita roddick biography childhood, life achievements. To demonstrate how a companys retail store design relates to its brand and is influenced by, and contributes to, its corporate values. Building for the future 5 enrich our products enrich our people enrich our planet our story started with anita roddicks belief in something revolutionary. Founded in the uk in 1976 by dame anita roddick, it now has over 2,500 stores in 61 countries, with a range of over 1,200 products. Ethically sourced, inspired by nature, the body shop is committed to banning animal testing. The body shop international limited filing history free. Behold the body shop, one of the famous international cosmetics brand. It initially thrived, expanding rapidly, and by the 1980s. Nowadays, it provides a range of consisting of 1200 products including cosmetics. Although the brand began with women beauty products offer, it started to focus on men in the recent years.
By 1978 the first overseas franchise is a kiosk in brussels and by 1982 new shops are opening at a rate of two a month. By 1978 the first overseas franchise is a kiosk in brussels and. The body shop, which sources and retails directly and through franchises naturally inspired lotions and cosmetics, has been a highly successful business with a price to earnings ratio which stayed well above the retail sector average throughout the 1980s, before declining as a result of expansion and increased competition. The body shop is celebrating its 40th anniversary with a new strategy to reaffirm its position as a leader in ethical business. The company was established by anita roddick who is an environmental and human rights activist and her vision was to make ethically made beauty products. Consumer analysis of the body shop natural cosmetics lovers.
Established the body shop foundation in 1990 january 1990. Loccitane and the body shop but, before getting into the substance of that case, let me introduce our team. Anita roddick was one of the famed names in the cosmetic circles around the globe. The body shop should consider releasing an innovative line of children products would help boost awareness as well as income, as it appeals to a very young generation of consumers. The body shop aims to become the worlds most ethical and sustainable global business. How the body shops anita roddick changed business forever. For more information on our cookie policy follow this link. Explore our crueltyfree makeup, skincare, and hair care products. Marketing strategy of the body shop body shop strategy. If you do not have an account and checked out as a guest, you will need to wait for your shipping email to track your order. Anita roddick started the body shop in brighton in 1976, as a small outfit selling just 25 products now there are more than 2500 stores. Everyone recognizes the success of the body shop, but it is not easily.
For me, being a teenager in hull in the mid90s, visiting the body shop was a standard part of most saturday afternoons not sure if this says more about me or. The poems are dazzling and they are shadowed with grief. Anita roddick was the founder of the body shop, the popular cosmetic brand. Management and the body shop in this paper i will be taking a look at basic management functions. The body shop is a popular brand of health, oral and personal care products headquartered in london, united kingdom. A brief history of the body shop fashion the guardian. I brand overview in korea ii target segment selection and description iii value curve for body shop and two competitors iv brand platform 3. Melanie mccabes the history of the body is told in allout, passionate, pyrotechnic poemsemotional and intelligent, not by turns but all at once, as if the fireworks burst of chrysanthemum light were fused with its boom in a single jolt. Today our commitment is stronger than ever we are proud to be original, irrelevant and campaign. The body shop company is very conscious of the social and environmental problems the society of today exposes its inhabitants. It talked about which knowledge appeared in this report and the special thing such as color, meaning in the products advertisement. The body shop has grown from a single store to a multinational company which was sold to loreal in 2006 due anita roddicks illness hepatitis c.
Investigating the ethics claims behind the body shop. The body shop and the role of design in retail branding. The body shop, now has 2,400 stores in 61 countries, and is the second largest cosmetic franchise in the world, following o boticario, a brazilian company. The very first the body shop store opens on 26th march 1976 in brighton, on the. The body shop believes that something good comes from good intentions. The body shop us where can i find my order history. The body shop continues to increase its positive environmental practices. It is not just ones ordinary shop for body or hair care. A key learning from the enrich not exploit commitment has been the importance of continually improving how we measure and tell the story of our impact to the. Twenty years ago the body shop was one of the first to promote fair trade with third world countries. We have a long history of campaigning to end this practice across the world. The body shop has long crusaded against animal testing for cosmetics then it was purchased by loreal, which has a questionable animal testing. Throughout the history of the body shop, the company had. Anita roddick opened the first body shop in 1976, with the goal of earning an income for herself and her two daughters while her husband was away in.
The body shop has range of customers from middle to upper class who are both women and men. B the body shop history in 1976, anita roddick opened the body shop in. The body shop international limited free company information from companies house including registered office address, filing history, accounts, annual. History and values the body shop international plc, with brand known as the body shop was founded by anita roddick in 1976, with the first the body shop store opened on the south coast of england. The initiator, creator and founder of the wellknown wellness and cosmetic. The body shop aims to be the worlds most ethical and. Management and the body shop essay 1455 words bartleby. For me, being a teenager in hull in the mid90s, visiting the body shop was a standard part of most saturday afternoons not. The body shop at home, the directselling arm, is launched in the uk in 1994, canada in 1995, australia in 1997, and usa in 2001.
As for its strategic plans anyone who is familiar with the body shops exceptional story. Additionally, the body shop company does is constantly seeking for new projects in order to. It introduced the history and five principles from the body shop. The brandfounded in 1976 by anita roddickcosmetics shop2.
All the body shop products are vegetarian and free from animal cruelty. Body shop case study introduction there is success in body care. Article pdf available in journal of strategy and management. The table below also lists the top the body shop competitors and elaborates the body shop. Dame anita roddick opened her own health and beauty shop, also named the body shop, in her hometown. The body shop was the vision of a lady anita roddick which evolved from a small. The body shop is a very respectable company, yet there are still areas of improvement in order to reach their full potential of marketing and be a stronger activist. Things you might not know about the body shop everywhere. The body shop india encourages employees to learn new skills by funding various training programs, togetherness activities and health care, we aim to improve the prosperity of our staff.
297 940 326 680 507 1195 529 608 273 802 129 198 60 1152 1180 516 1422 18 1210 1132 752 1134 650 516 41 773 456 1357 610 406 1423 596 261 1183 1134 1481 1267